Our Weekend Reading List: March 16th

Sometimes there simply aren’t enough hours in the day and too many things we want to read. We become content hoarders. Stashing article, videos, and blog posts in overflowing browser tabs, reading lists, and Pocket folders.

Here are a few we plan to get to this weekend:

As Television Gets More Digital, TV Advertising Needs To Follow Suit
Alan Wolk, @awolk, Forbes (h/t @michaelbeach)

Social media “engagement” is not a strategy
Mark Schaefer, @markwschaefer, businessesGROW.com

The $10 billion opportunity at Reuters
Felix Salmon, @felixsalmon, Recode

And something fun on the eve of St. Patrick's Day

How America Invented St. Patrick's Day
Mike Cronin, TIME