Incorporating Digital Strategies for Communications Success
PRSA's "Digital First" discussion moderated by Errol Cockfield (far left), senior vice president at MSNBC. Panelist - L to R - Amar Braithwaite, senior vice president, head of digital and social at MSL Group; Tulani Elisa, director, digital-strategic communications at Glover Park Group; David Rosen, managing director, brand innovation and analytics at Citadel; and Tyler Brown, president at Hadron Strategies
Hadron Strategies President Tyler Brown joined the Public Relations Society of America in New York City in May to take part in a conversation on the evolving role of digital strategies in public relations.
Read more about the conversation below:
With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Yet many have found this easier said than done given the constant rate of change across the digital and social media landscape.
On May 15, PRSA’s Corporate Communications Section hosted a “Digital First” webinar, moderated by Errol Cockfield, senior vice president at MSNBC. The four panelists ─ Amar Braithwaite, senior vice president, head of digital and social at MSL Group; Tulani Elisa, director, digital-strategic communications at Glover Park Group; David Rosen, managing director, brand innovation and analytics at Citadel; and Tyler Brown, president at Hadron Strategies — discussed the significance of digital while offering insights into how today’s constant influx of data can help drive business success.